Door County Tourism Zone Commission : Meeting Minutes

Home Page: Meeting Minutes

May 15, 2008 Door County Tourism Zone Commission Meeting

DOOR COUNTY TAX ZONE COMMISSION MINUTES OF
THE MAY 15, 2008 MEETING
Liberty Grove Town Hall

ACTION ITEMS
Tice moved and Nelson seconded to nominate Mary Boston as the Commission�s second at-large member. Motion carried unanimously.

Tice moved and Neddersen seconded to approve the minutes of the April 17th and May 8th meetings. Motion carried unanimously.

Coulson moved and Goss seconded to approve the hiring of Kathy Kirkland as our Administrative Assistant. Motion carried unanimously.

Coulson moved and Tice seconded to amend the Intergovernmental Agreement to lower the bonding requirement from $250,000.00 to $50,000.00. Motion carried unanimously.

Tice moved and Zacek seconded to recommend to each Town and Municipality that it approve the revised Intergovernmental agreement and draft By-laws. Motion carried unanimously.

Tice moved and Weddig seconded that we approve the payment of the check detail as submitted. Motion carried unanimously.

Tice moved and Nelson seconded to approve the Mission Statement as submitted and that it be included as a slide at our Annual Meeting presentation. Motion carried unanimously.

Kufrin moved and Tice seconded to enter into closed session. Motion carried by roll-call vote.

Nelson moved and Goss seconded to enter back into open session. Motion carried by roll-call vote.

Tice moved and Larson seconded to commence an enforcement action against the Alpine Resort. Motion carried unanimously.

Zacek moved and Boston seconded to proceed with hiring Langan as our private investigation firm. Motion carried unanimously.

Goss moved and Nelson seconded to adjourn. Motion carried unanimously.

Commissioners present: Mary Boston, Andy Coulson, Nancy Goss, Diane Jacobson, Bob Kufrin, Jeff Larson, LittleBit LeClair, Craig Neddersen, Bryan Nelson, Chuck Tice, Bill Weddig and Nora Zacek.

Also present: Paige Funkhouser, Dianne Lensert, Jack Moneypenny, and Bill Vande Castle.

Chairperson, Kufrin, called the meeting to order at Liberty Grove Town Hall at 9:06 a.m. He then introduced Diane Jacobson as the second member from the Village of Ephraim and Jeff Larson as the replacement for Patti Bissen-Taylor as the representative from the Township of Egg Harbor.
Tice moved and Nelson seconded to nominate Mary Boston as the Commission�s second at-large member. Motion carried unanimously.

Minutes
Tice moved and Nedderson seconded to approve the minutes of the April 17th and May 8th, 2008 meetings. Motion carried unanimously.

DCVB Report
Moneypenny submitted a hard copy of his monthly Marketing Report. He also handed out the newly published �Wisconsin Tourism Economic Impact� annual report. Moneypenny fielded some questions regarding both his report and the State statistics. He explained that the TZC dollars spent prior to January 08 were for Geiger and eBrains. The new marketing budget and program were approved in December 07. There was a brief discussion regarding the content of his presentation at the upcoming annual meeting. In answer to a question from Coulson as to why the reported Geiger results are slightly lagging their benchmarks, Moneypenny answered that he has always thought that the benchmark was rather aggressive. But he will live with it and hopes that we will see better returns by July. He then said that he hopes to start using Google analytics beginning next year. Google gives a more accurate picture of web activity because it �washes out� all the spiders and other devices that are used to analyze activity. Moneypenny doesn�t want to make this change until the beginning of a business year. EBrains uses Google Analytics and this will make us consistent with them. Kufrin offered that the TZC is very willing to share a good deal of its data with the DCVB. Moneypenny replied that he is always looking for more and better tools to measure marketing results.

Annual Meeting
Kufrin passed around the only hard copy present of Hill�s proposed PowerPoint presentation for the upcoming Annual Meeting.

Administrative Assistant Hiring
This past Monday the Hiring Subcommittee (Goss, Coulson, Skare and Kufrin) interviewed 4 individuals and have hired Kathy Kirkland, who has accepted the position. Kathy is a Trustee of the Village of Ephraim and runs an editing business from her home. Kathy will be starting next week and her tentative hours will be Tuesday, Thursday and � day on Friday. She has stated that our job will be her first priority as her other activities are somewhat flexible. Coulson moved and Goss seconded to approve the hiring of Kathy Kirkland as our Administrative Assistant.

Bylaws and Intergovernmental Agreement
Only the Bylaws came through in the Commissioners packets. Tice explained that the current drafts of the Intergovernmental Agreement and the By-laws are in agreement. He briefly explained the important points that were changed from the original drafts. Some of the biggest changes were in the manner of reporting. He also explained that each member municipality must now pass on the changes and the by-laws. The process of getting the documents to each municipality for passage was discussed.

Also discussed was the amount of the bonding for each officer. The consensus is that we can lower the amount from the current $250,000.00 to $50,000.00. Neddersen pointed out that the new language in the By-laws opens us up to having parties come to the Commission for special disbursements and we need to be careful about this. Coulson moved and Tice seconded to amend the Intergovernmental Agreement to the lower bonding amount. Motion carried unanimously. Tice moved and Zacek seconded to recommend to each Town and Municipality that it approve the revised Intergovernmental Agreement and the draft of the By-laws. Motion carried unanimously.

Kerber-Rose Reports and Check Detail
Lensert pointed out the there is a new column for Late Collections to date. Moneypenny commented that he is happy with Kerber-Rose�s reporting in part because it reports that average ADR which we all hope will rise along with occupancy. Tice moved and Weddig seconded that we approve payment of the check detail as submitted. Motion carried unanimously.
Tice moved and Nelson seconded that we approve the Mission Statement as submitted in the packets to each Commissioner and that it be included as a slide at our Annual Meeting presentation. Motion carried unanimously.

Moneypenny pointed out that he is leaving copies of the Geiger marketing reports and a list of the writers presently in Door County with the Commission. He also said that he will have specific statistics on the Midwest Living insert next week. Anecdotally speaking, the response is overwhelming. He also gave us a �heads up� that each Commissioner will be emailed a survey next week and he asked that we please take the time to respond. In answer to a question from Neddersen, Moneypenny stated that the DCVB will be incorporating the suggestions (the 15 steps) from Believable Brands into its strategic planning.

Closed Session
Kufrin read State Statues pertaining to closed session. He moved and Tice seconded to enter into closed session. Motion carried by roll-call vote. Nelson moved and Goss seconded to enter back into open session. Motion carried by roll-call vote.

Enforcement Action
Tice moved and Larson seconded to commence an enforcement action against the Alpine Resort. Motion carried unanimously. Zacek moved and Boston seconded to proceed with hiring Langan as our private investigation firm. Motion carried unanimously.

Goss moved and Nelson seconded to adjourn. Motion carried unanimously.
The meeting was adjourned at 10:56 a.m.

Respectfully submitted,
Bryan Nelson, Secretary

View all from: 2011 2010 2009 2008 2007